LOUISVILLE, Ky. (WDRB) — A Louisville-based energy drink company struck a deal to combine with another brand for more than $1 billion.
Katy Hearn Schneider and her husband, Haydn, founded Alani Nu back in 2018, and they recently sold it to Celsius for $1.8 billion.
According to Celsius, the deal includes $150 million in tax assets for a net purchase price of $1.65 billion and is comprised of cash and stock.
Alani Nu is a female-focused brand that primarily sells energy drinks and protein products.
“When we founded Alani Nu in 2018, our goal was simple: to create products that made women feel their absolute best—inside and out,” Schneider said in a news release. “Watching this brand grow into a movement of strong, confident women has been the honor of a lifetime. As Alani Nu enters this next chapter with Celsius, I have full confidence that they are the best partner to enhance Alani Nu’s growth and success while staying true to what makes it so special. I’m incredibly proud of everything we’ve built and beyond grateful for this amazing community who made it all possible. I’m thrilled for Alani to reach new heights.”
The brand will operate within Celsius, and the deal is expected to help further grow the company. The deal is expected to close in the second quarter of 2025.
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